iStraight Keratin 20% OFF
Take 20% OFF iStraight Keratin Advanced Original Formula by innosys and offer your clients one of the three keratin lines.
iStraight Keratin Technical Manual Steps
- 1: CONSULTATION & ANALYSIS
The stylist will assess the hair type and condition. This is an important step for the stylist and the client to discuss the history of the hair. If you have had any chemical processes on the hair such as Color, Highlight, Bleach, Perms, Brazilian Keratin treatment, etc., you should let the stylist know to assess and assist in choosing the correct process for your hair type.
- 2: SHAMPOO & DRY
The stylist will shampoo your hair with Innosys Clarifying Shampoo 2 to 3 times to remove any excess build-up from styling products and to prepare your hair for the application of the iStraight Keratin. After towel drying, the hair will be blow-dried 50% to 70%.
- 3: iSTRAIGHT KERATIN TREATMENT APPLICATION & PROCESSING
The stylist will section the hair into 4 parts, shake the Keratin bottle well before each use & apply with gloves, and then apply the iStraight Keratin in 1/4 to 1/2 inch sections throughout, depending on your condition, porosity, and density of the hair. Don’t touch the scalp. The stylist will then brush the sections repeatedly to saturate all strands and remove any excess treatment. iStraight Keratin will be left on for a few minutes to allow the treatment to penetrate the hair.
- General Rules:
• For Virgin & Healthy hair with very tight S curls, you can spray the innosys Power Boost throughout the hair or just on the nape, let it sit for 5-10 minutes, rinse hair well. This will help open the cuticles to prepare better penetration of the Keratin (next step). Once you apply Keratin, process hair for 10 to 20 minutes. (10 minutes for bleach/highlighted hair or damaged and up to 20 minutes for healthy or virgin). Stylist use your judgement & professional experience.
- 4: BLOW DRY & IRONING
This part of the process will be the longest, as your hair must be 100% dry. The stylist will proceed to iron the hair using a professional grade flat iron. Depending on the condition of your hair and the hair type, the temperature setting can range from 380° to 450°F. We sell Professional Flat Irons that are certified for the iStraight Keratin, so give us a call if you like to purchase one.
- 5: STYLE & COMPLETE
Once the ironing is complete, you are done! Remember to keep your hair dry for 24 to 48 hours to ensure long lasting results.
** We highly recommend the use of Kera Shampoo and Kera Conditioner (post-care) to extend the smoothing effect and help your clients maintain smooth, beautiful, and healthy
hair until the next iStraight Keratin Treatment.
You may also try one of the Two New & Exciting iStraight Keratin Lines that were added in 2016 to the Innosys Professional iStraight Keratin:
Cysteine Keratin (zero formaldehyde).
Diamond Keratin – Innosys Strongest Formula (equivalent to Brazilian Keratin).
iStraight Keratin Discounted Offer – valid through 11/4/2016.
Take 20% OFF the innosys iStraight Keratin. Limit two per client.
For more info or purchase any of the iStraight Keratin Starter Kits, contact us.
iStraight Hair, Inc
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