April 7, 2021

The BEST 3 Keratins – Made in USA

The Hair Cortex Keratin (iKeratin) smoothing treatment is a revolutionary hair straightening treatment that is easy to use and quickly delivers silky, smooth, frizz-free hair in just one hour. This lightweight formula contains the purest form of keratin to provide up to 90% frizz control and will last for up […]
December 2, 2020

What is the iStraight Hybrid?

The Hybrid iStraight System Technique is an alternative way to getting smoother hair for specific cases especially for clients with damaged hair (streaks of highlights/damaged hair). Hybrid iStraight System is the first of its kind. By hybridizing the iStraight System (Japanese Straightening/Thermal Reconditioning) and iStraight Keratin System (Brazilian Keratin). The […]
September 4, 2020

Why Chemically Straightening & Smoothing Your Clients Hair Matters?

For those clients of yours that are considering such processes as permanent chemical straightening, temporary chemical straightening, or smoothing their hair here are several good reasons as to why this is such a life-changing service. And this applies to men as well as women, depending on their haircut. The products […]
February 17, 2020

Illumicide Surface Disinfection for Makeup Brushes & Salon Tools

SterileLight’s MUST-HAVE device for ANY Beauty-Related Business   When ALCOHOL SPRAY IS SIMPLY NOT ENOUGH A variety of skin issues caused by harmful bacteria can occur with shared items such as makeup brushes and makeup, tweezers, eyelash extensions, non-wrapped disposable applicators, etc. in hectic settings where there is not sufficient […]
January 22, 2020

Reaction Treatment

Reaction Treatment (B1 & B2) Replenish the oils and proteins that the hair has lost from perms, bleaches, highlights, colors, heat damage, environmental and UV damage and even over-processing. REPAIR DAMAGED HAIR!  WHY Reaction Treatment? Do your clients desire soft, moisturized, detangled, manageable, shiny, silky, and beautiful hair? Is the hair so […]
November 11, 2019


Concentrated Treatment for damaged, dry, and chemically treated hair (Colors, Keratin, Perms). A deep conditioning treatment that can help achieve a smooth and healthy look without added greasiness. The MOAC blend (Melaleuca, Omega-3, Argan, and Camellia Oils) with Lavender Oil, will fortify, moisturize, and nourish the hair leaving it ultra-soft […]


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Japanese Straightening & Keratin Smoothing Treatments.