Showing all 9 results

  • Max-iStraight-System

    Max #1

    Product Code: iStraight Max #1
    Size: 400mL / 13.5 fl.oz.

    For virgin, stubborn, resistant, and/or healthy hair types.

  • Normal #1

    Product Code: iStraight Normal #1
    Size: 400mL / 13.5 fl.oz.

    iStraight Normal is formulated to be used on hair that has color, tint or any types of light chemical damage. Normal has less Ammonium Thioglycolate and more conditioning ingredients to be gentler on the hair.

  • Mild #1

    Product Code: iStraight Mild #1
    Size: 400mL / 13.5 fl.oz.

    For highlighted or bleached hair. (Bleached areas, porous ends or heavily damaged hair types.)

  • Neutralizer #2

    Product Code: iStraight Neutralizer Step #2
    Size: 400mL / 13.5 fl.oz.

    For all hair types.

  • B3 Hair Treatment (Professional)

    Product Code: Reaction Treatment B3 (Professional Size)
    Size: 400mL / 13.5 fl.oz.

    A deep-conditioning treatment made with natural extracts to internally and externally nourish the hair with vital nutrients and proteins. It’s used as a pre-, mid-, and post treatment steps in the iStraight System to moisturize and prolong the soft, shiny, silky, and beautiful results. Retail size available for after-care treatment following the iStraight System service.

  • Pure Keratin

    Product Code: Pure Keratin
    Size: 240mL / 8.1 fl.oz.

    Pure Keratin is comprised of keratin and collagen to revitalize both internal and external areas of the hair, thus giving elasticity and volume. Two types of ions help create an ionic bonding system which calms the cuticles down so that porosity can be equalized. Six different amino acids help to replenish and rebuild the hair’s lost proteins. The Pure Keratin is sprayed on the areas of hair that are damaged (dry, tinted, colored, highlighted, bleached, pre-relaxed, and even sun damaged) to protect the hair before solution #1 is applied.

  • Ceramide Serum

    Product Code: Ceramide Serum
    Size: 240mL / 8.1 fl.oz.

    Ceramide Serum is formulated to help strengthen the protein links and reconstruct the damaged areas while preventing further damage from the heat of the flat iron. Ceramide Serum is used to fortify the cuticles and restore the natural minerals and oils within the cortex to keep the hair healthy. The main active ingredients are keratin and ceramide, which are heat activated to lock in moisture when ironing the hair. In addition, 11 natural oils and extracts treat and coat the hair just before the ironing step of the iStraight System to provide optimal protection from the high heat of the flat iron. Ceramide Serum can also be used as a regular heat protectant when styling with a curling iron or a flat iron.

  • Reaction B3 Shampoo

    $27.99

    Product Code: Low pH Shampoo
    Size: 473mL / 16 fl.oz.

    Reaction B3 Shampoo is a low pH shampoo that will replenish and gently cleanse the hair without stripping away nutrients. Unlike harsh shampoos, which can have a stripping effect on the hair with pH in the high 7s or even 8s, Reaction B3 Shampoo is designed to match the natural pH of our hair at around 4.5 to 5.5. It is made with shea butter, aloe leaf juice, plus 6 amino acids, 2 essential oils, and 5 fortifying extracts to help rejuvenate and moisturize dry, damaged hair. Reaction B3 Shampoo is sulfate-free, paraben-free, and safe for color-treated hair.

  • Sale!

    Reaction B3 Oil

    $31.99

    Product Code: Frizz-Control Treatment Oil
    Size: 50mL / 1.69 fl.oz.

    Reaction B3 Oil is a frizz-control treatment oil that will protect and lock in moisture while restoring shine, softness, and youth back to dull hair. It is made with a low molecular weight hydrogenated polyisobutene, plus 6 different natural oils to provide excellent feel and penetration. Key ingredients include argan oil, jojoba oil, olive oil, grape seed oil, avocado oil, and rice oil. Reaction B3 Oil will protect the cuticles without the discomfort of stickiness or unwanted residue. Reaction B3 Oil is used in the last step of the iStraight System as a moisture barrier and as protection while neutralization completes, even after the client leaves the salon.