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Japanese Straightening (iStraight System) & Keratin Smoothing (iKeratin)
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Frequently Asked Questions (FAQs)

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Japanese Straightening (iStraight System) & Keratin Smoothing (iKeratin)
Popular Products
For optimal results, keep the hair straight and dry for 48 hours. After the initial 48 hours, we recommend using the specially formulated Hydration Shampoo and Hydration Conditioner for maintaining Straight, Shiny, Silky, Beautiful Hair.
No, it doesn’t. iStraight System restructures the hair with thio (Ammonium Thioglycolate) which has been safely used in perms for many decades because it is much milder on the hair than lye (Sodium Hydroxide or equivalent). The difference is that a flat iron is used to straighten the hair before re-bonding into the new straight structure.
The strongest benefits to the iStraight System solutions, when compared to competitors’ products, are the high levels of Collagen Proteins, 7 Natural Oils, Cysteamine, and other proven hair conditioning ingredients.
Collagen is the main structural protein of connective tissues in our bodies and is a major component in hair growth because it fights off free radicals that can affect hair texture.
Collagen can strengthen hair and increase an individual strand’s diameter as well as provide structural support. Additionally, a high cysteamine and/or cysteine concentration reduces the chance of over-processing and promotes a stronger return of disulfide bonds, resulting in healthier-looking hair with a treatment-like finish.
Another benefit to the iStraight System solutions is the use of negative ions in the straightening cream (solution #1) and positive ions in the neutralizer (solution #2). This combination of ions helps promote a stronger bond to restructure the hair properly and keeps the hair moisturized and looking vibrant. All this amounts to incomparably beautiful results: Less Damage, Healthier, Natural-looking, Frizz-free, STRAIGHT, SHINY, SILKY, BEAUTIFUL HAIR!
Almost any type of hair can be straightened with the iStraight System. The iStraight System offers 3-solution strengths to cater to virgin, colored, and highlighted hair types.
You can Google salons that service the iSraight System or the Japanese Straightening near your location. We also recommend that you research the stylist.
The hair will continue to naturally oxidize and re-harden into a stable state over these 48 hours providing long-lasting results. These can leave a permanent mark on the hair, so during the 48 hours after the treatment:
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