MAX – Japanese Straightening

MAX: iStraight System – Japanese straightening is for virgin, resistant, stubborn healthy hair.


Demo for NORMAL

NORMAL: iStraight System for colored, tinted (fine or dry), or chemically processed hair.


Keratin Smoothing

iKeratin – the advanced keratin or Diamond Keratin is a revolutionary hair smoothing system that will transform damaged, unmanageable frizzy hair into silky smooth beautiful hair for up to 12 weeks.