B3 Hair Treatment & Pure Essence Oil (after-care)
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B3 Hair Treatment & Pure Essence Oil (after-care)

Reaction Treatment B3 & Pure Essence Oil. During your in-salon iStraight straightening service in addition to many beneficial products they will be using on your hair to ensure a beautiful result your treatment will end with two professional strength products that you can take home as an addition to your other home aftercare treatments. You…

Innosys Permanent Thermal Straightening Frequently Asked Questions (FAQs)
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Innosys Permanent Thermal Straightening Frequently Asked Questions (FAQs)

Permanent Thermal Hair Straightening Frequently Asked Questions (FAQs) Some of you requested additional info on the iStraight System (Permanent/Thermal Reconditioning & Rebonding) Straightening. Here is a list of basic FAQs. Q: What is iStraight system (Permanent/Japanese Hair Straightening)? A: iStraight system Hair Straightening is an innovative technique started 20 years ago in Japan to make frizzy,…

Permanent Thermal/Japanese Hair Straightening Frequently Asked Questions (FAQs)
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Permanent Thermal/Japanese Hair Straightening Frequently Asked Questions (FAQs)

Permanent Thermal (Japanese) Straightening Frequently Asked Questions (FAQs)  Q: What is iStraight system (Permanent/Japanese Hair Straightening)? A: iStraight system Hair Straightening is an innovative technique started 20 years ago in Japan to make frizzy, curly or wavy hair straight while preserving the hair’s health. Japanese Hair Straightening typically will improve the hair’s feel, softness and shine while making…

Why Your Hair Salon Needs The iStraight System..
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Why Your Hair Salon Needs The iStraight System..

Why hair salons are adding the iStraight System to their services and you should too: The Truth In-salon hair straightening treatments have dramatically increased in popularity, for a variety of reasons. Cities such as Miami, New York, Chicago, Phoenix,  Las Vegas and Los Angeles have especially embraced this revolutionary treatment of styling that leaves satisfied clients…

Thermal Reconditioning Straightening Kit
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Thermal Reconditioning Straightening Kit

Thermal Reconditioning Straightening Kit There are very few things that are always in fashion, and glossy, long, straight hair is one of them. Throughout history, women have liked straight hair because it makes them look slimmer, more stylish and more polished. Their hair looks more shiny, healthy and smooth. And, of course, sleek hair is…

The Answer for Healthy, Permanent Hair Straightening – The iStraight System
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The Answer for Healthy, Permanent Hair Straightening – The iStraight System

i-Straight System for Healthy-Permanent Hair Straightening Everyone wants gorgeous, sleek-looking hair all the time, but the reality is simply that it is both expensive and time-consuming as a do-it-yourself beauty regime. Straightening hair with a flat iron often fries the ends of hair follicles, damaging tips and decreasing shine. The process of daily hair straightening…

Discover our Exclusive New Hydrating, All-Natural Post-care Shampoo & Conditioner for iStraight System
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Discover our Exclusive New Hydrating, All-Natural Post-care Shampoo & Conditioner for iStraight System

Innosys Hydration Nature Shampoo & Conditioner – New Post-care for iStraight System As if your hair didn’t already have enough to thank the iStraight system for, we have now launched a brand NEW post-care Hydration Nature Shampoo and Hydration Nature Conditioner by innosys for the i-Straight System (AKA the  one and only Thermal Reconditioning & Permanent Japanese Straightening System). This is…

What is Japanese Thermal Hair Straightening?
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What is Japanese Thermal Hair Straightening?

Japanese Thermal Hair Straightening: The Basics Japanese thermal hair straightening can go by many names: thermal reconditioning, permanent hair straightening and Magic straightening, to name a few. It is the process by which the iStraight system is based upon, whereby hair is permanently straightened and remains so until new growth occurs at the roots. The…