B3 Hair Treatment & Pure Essence Oil (after-care)
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B3 Hair Treatment & Pure Essence Oil (after-care)

Reaction Treatment B3 & Pure Essence Oil. During your in-salon iStraight straightening service in addition to many beneficial products they will be using on your hair to ensure a beautiful result your treatment will end with two professional strength products that you can take home as an addition to your other home aftercare treatments. You…

Innosys Permanent Thermal Straightening Frequently Asked Questions (FAQs)
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Innosys Permanent Thermal Straightening Frequently Asked Questions (FAQs)

Permanent Thermal Hair Straightening Frequently Asked Questions (FAQs) Some of you requested additional info on the iStraight System (Permanent/Thermal Reconditioning & Rebonding) Straightening. Here is a list of basic FAQs. Q: What is iStraight system (Permanent/Japanese Hair Straightening)? A: iStraight system Hair Straightening is an innovative technique started 20 years ago in Japan to make frizzy,…

The Best Thing You Will Buy this Black Friday
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The Best Thing You Will Buy this Black Friday

Black Friday is the day all shopping fanatics anticipate all year round: all of your favorite products, discounted! But what about a few days later, when you realize half of your purchases are useless and your Black Friday was wasted? Make Black Friday 2015 your most memorable yet by investing in something truly extraordinary… The…

What is Japanese Thermal Hair Straightening?
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What is Japanese Thermal Hair Straightening?

Japanese Thermal Hair Straightening: The Basics Japanese thermal hair straightening can go by many names: thermal reconditioning, permanent hair straightening and Magic straightening, to name a few. It is the process by which the iStraight system is based upon, whereby hair is permanently straightened and remains so until new growth occurs at the roots. The…

After-Care of iStraight System (What they are & How to Use)
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After-Care of iStraight System (What they are & How to Use)

iStraight System after-care   After receiving your iStraight treatment and getting the smooth hair you always longed for, it is important to prolong the effects of the process by properly nurturing your hair and keeping it in the best possible condition. The better the after-care, the longer your hair will retain the hydration, silkiness and straightness…

Applying the iStraight System – The Process
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Applying the iStraight System – The Process

Find Out What Happens When Applying the iStraight System   To start, the iStraight Solution (Permanent Thermal Reconditioning & Rebonding), are cream-based permanent treatments used for easier application and to prevent the relaxer from easily dripping down to the scalp – and the solution touching the scalp is the number one reason for hair breakage in any chemical relaxing. The closest distance that the solution…

The Answer for Healthy, Permanent Hair Straightening – The iStraight System
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The Answer for Healthy, Permanent Hair Straightening – The iStraight System

i-Straight System for Healthy-Permanent Hair Straightening Everyone wants gorgeous, sleek-looking hair all the time, but the reality is simply that it is both expensive and time-consuming as a do-it-yourself beauty regime. Straightening hair with a flat iron often fries the ends of hair follicles, damaging tips and decreasing shine. The process of daily hair straightening…