Cysteine Keratin & Diamond Keratin
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Cysteine Keratin & Diamond Keratin

ByLinda Troy

Two New & Exciting Keratin were added to the Professional Innosys iStraight Keratin Lines in 2016: Cysteine Keratin (zero formaldehyde). Diamond Keratin – Innosys Strongest Formula (equivalent to Brazilian Keratin). iStraight Keratin Steps 1: CONSULTATION & ANALYSIS The stylist will assess the hair type and condition. This is an important step for the stylist and the client to…

Innosys Introduces Two New iStraight Keratin
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Innosys Introduces Two New iStraight Keratin

ByLinda Troy

Innosys Introduces Two New iStraight Keratin Two NEW iStraight Keratin treatment lines were introduced in February 2016.   So, now iStraight Keratin comes in three different strengths: Cysteine Keratin (zero formaldehyde). Diamond Keratin – innosys strongest formula (equivalent to Brazilian Keratin).   iStraight Keratin Steps to be performed by your hair stylist: 1: CONSULTATION & ANALYSIS Stylist will…

All About iStraight Keratin
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All About iStraight Keratin

ByLinda Troy

Everything You Need to Know About iStraight Keratin One of the strongest benefits to iStraight Keratin, an innovative product by innosys, when compared to other Keratin products, is that iStraight Keratin  exposes significantly less fumes during the ironing process. That’s achieved by adding high-grade and natural extracts plants into the ingredients. In doing so, we are able to…

Applying the iStraight System – The Process
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Applying the iStraight System – The Process

ByLinda Troy

Find Out What Happens When Applying the iStraight System   To start, the iStraight Solution (Permanent Thermal Reconditioning & Rebonding), are cream-based permanent treatments used for easier application and to prevent the relaxer from easily dripping down to the scalp – and the solution touching the scalp is the number one reason for hair breakage in any chemical relaxing. The closest distance that the solution…

Why Your Hair Salon Needs The iStraight System..
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Why Your Hair Salon Needs The iStraight System..

ByLinda Troy

Why hair salons are adding the iStraight System to their services and you should too: The Truth In-salon hair straightening treatments have dramatically increased in popularity, for a variety of reasons. Cities such as Miami, New York, Chicago, Phoenix,  Las Vegas and Los Angeles have especially embraced this revolutionary treatment of styling that leaves satisfied clients…

Thermal Reconditioning Straightening Kit
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Thermal Reconditioning Straightening Kit

ByLinda Troy

Thermal Reconditioning Straightening Kit There are very few things that are always in fashion, and glossy, long, straight hair is one of them. Throughout history, women have liked straight hair because it makes them look slimmer, more stylish and more polished. Their hair looks more shiny, healthy and smooth. And, of course, sleek hair is…

The Answer for Healthy, Permanent Hair Straightening – The iStraight System
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The Answer for Healthy, Permanent Hair Straightening – The iStraight System

ByLinda Troy

i-Straight System for Healthy-Permanent Hair Straightening Everyone wants gorgeous, sleek-looking hair all the time, but the reality is simply that it is both expensive and time-consuming as a do-it-yourself beauty regime. Straightening hair with a flat iron often fries the ends of hair follicles, damaging tips and decreasing shine. The process of daily hair straightening…

Post-care Products for the iStraight System
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Post-care Products for the iStraight System

ByLinda Troy

Post-care for iStraight System  After you have gotten your iStraight treatment, you may be wondering how to ensure the flawless results last as long as possible. But don’t worry – we have got you covered, with our comprehensive guide of post-treatment products to help maintain the results of your treatment for as long as possible….

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The Insider’s Secret to Cutting Styling Time in Half

ByLinda Troy

Ever find that you can’t achieve the beautiful hair of your dreams because it takes too much effort? Are you so pressed for time in the morning that hair styling becomes a second priority? Do you grimace at the idea of even more heat-styling induced damage? Well, that’s about to change. Top hairdressers at the…