What is the iStraight Hybrid?
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What is the iStraight Hybrid?

What is the iStraight Hybrid System   Hybrid iStraight System is the first of its kind. By hybridizing the iStraight System (Japanese Straightening/Thermal Reconditioning) and iStraight Keratin System (Brazilian Keratin), the most sought out services, now you can have the best of both worlds: Permanently Straight hair with the silky effects of the Keratin Treatment!…

The Best Thing You Will Buy this Black Friday
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The Best Thing You Will Buy this Black Friday

Black Friday is the day all shopping fanatics anticipate all year round: all of your favorite products, discounted! But what about a few days later, when you realize half of your purchases are useless and your Black Friday was wasted? Make Black Friday 2015 your most memorable yet by investing in something truly extraordinary… The…

5 Sleek & Smooth Thanksgiving Hair Ideas
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5 Sleek & Smooth Thanksgiving Hair Ideas

Need a bit of inspiration for your Thanksgiving season party looks? Straight, silky, smooth hair is a look that never goes out of style, and with the Advanced iStraight system Keratin treatment you can enjoy stress-free straight locks for up to 12 weeks. But, straight hair is far from boring and can be the perfect look to…

7 Tricks to Help Your Hair Survive Halloween
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7 Tricks to Help Your Hair Survive Halloween

Halloween is the best time of the year to dress up and make sure your hair looks the part too. With a vast array of Halloween hairstyle ideas out there, it’s easy for hair to quickly become overwhelmed by a multitude of hair sins – heat styling, pulling and product build-up, all of which lead…

Frequent Asked Questions

Q: How long will i-Straight System last? A: It’s permanent. Treated hair will last pretty much forever. New growth will need touch up. Q: What type of hair can be straightened with i-Straight? A: All hair types are candidates. i-Straight’s 3 formulas will safely straighten almost anyone’s hair. Q: Will i-Straight work on ethnic hair?…

What is Japanese Thermal Hair Straightening?
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What is Japanese Thermal Hair Straightening?

Japanese Thermal Hair Straightening: The Basics Japanese thermal hair straightening can go by many names: thermal reconditioning, permanent hair straightening and Magic straightening, to name a few. It is the process by which the iStraight system is based upon, whereby hair is permanently straightened and remains so until new growth occurs at the roots. The…

After-Care of iStraight System (What they are & How to Use)
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After-Care of iStraight System (What they are & How to Use)

iStraight System after-care   After receiving your iStraight treatment and getting the smooth hair you always longed for, it is important to prolong the effects of the process by properly nurturing your hair and keeping it in the best possible condition. The better the after-care, the longer your hair will retain the hydration, silkiness and straightness…

Brazilian Hair Straightening
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Brazilian Hair Straightening

Is your hair frizzy? Damaged and prone to even more breakage? Does it take an age to style? Unmanageable, unruly and simply unlikeable? The answer: Brazilian hair straightening.Generically, also known as the┬áiStraight Keratin Treatment, this is the ultimate in-salon hair smoothing treatment, perfect for anyone who is used to spending hours at a time getting…