Why Do Clients & Hair Stylists Love the iStraight Keratin?

Simplicity, Quickness, and Effectiveness are reasons clients and hair stylists just LOVE the iStraight Keratin.
Steps for the iStraight Keratin:

1: CONSULTATION & ANALYSIS
The stylist will assess the hair type and condition. This is an important step for the stylist and the client to discuss the history of the hair.

If the client has had any chemical processes on the hair such as Color, Highlight, Bleach, Perms, Brazilian Keratin treatment, etc. they need to mention that to the stylist know in order to assess and assist in choosing the correct process for your hair type.

2: SHAMPOO & DRY
The stylist will shampoo your hair with Innosys Clarifying Shampoo 2 to 3 times to remove any excess build-up from styling products and to prepare your hair for the application of the iStraight Keratin. After towel drying, the hair will be blow-dried 50% to 70%.

3: iSTRAIGHT KERATIN TREATMENT APPLICATION & PROCESSING
The stylist will section the hair into 4 parts, and then apply the iStraight Keratin in 1/4 to 1/2 inch sections throughout, depending on your condition, porosity, and density of the hair.

The stylist will then brush the sections repeatedly to saturate all strands and remove any excess treatment. iStraight Keratin will be left on for a few minutes (10 minutes is a good average) to allow the treatment to penetrate into the hair. * For Virgin, stubborn/extra resistant hair, stylists can use the innosys Power-boost to speed up the processing time.

4: BLOW DRY & IRONING
This part of the process will be the longest, as your hair will have to be 100% dry. The stylist will proceed to iron the hair using a professional grade flat iron.

Depending on the condition of your hair and the hair type, the temperature setting can range from 380° to 450°F. ** Please refer to the tech manual to make sure the temperature is correct for your client’s hair type.

5: STYLE & COMPLETE
Once the ironing is complete, you are done! Remember to keep your hair dry for 48 hours to ensure long lasting results.  For more info on how the iStraight Keratin is performed, take a look at the iStraight Keratin video

** The use of iStraight Keratin post-care (Kera Shampoo and Conditioner) is encouraged to extend the smoothness effect and help maintain smooth, beautiful, and healthy hair until the next iStraight Keratin Treatment.

SALON OWNERS – purchase the iStraight System for your salon by contacting us today.

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if you a hair stylist beautician and like to purchase the i-Straight Keratin Solution or i-Straight Keratin Kit, contact us.

iStraight Hair, Inc
Tel: 708-586-8080
Hours: Monday – Friday 9 am to 5 pm CST
Web: iStraightHair.com