Cysteine Keratin & Diamond Keratin
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Cysteine Keratin & Diamond Keratin

Two New & Exciting Keratin were added to the Professional Innosys iStraight Keratin Lines in 2016: Cysteine Keratin (zero formaldehyde). Diamond Keratin – Innosys Strongest Formula (equivalent to Brazilian Keratin). iStraight Keratin Steps 1: CONSULTATION & ANALYSIS The stylist will assess the hair type and condition. This is an important step for the stylist and the client to…

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iStraight Keratin Steps

iStraight Keratin Steps What to expect when you receive the iStraight Keratin Smoothing Treatment? Shampoo with innosys Clarifying Shampoo 2 to 3 times and rinse thoroughly. Option: For straighter results against strong curls and resistant hair types, innosys Power Boost can be used as a cuticle opener before applying iStraight Keratin. Simply spray innosys Power Boost…

The Best Thing You Will Buy this Black Friday
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The Best Thing You Will Buy this Black Friday

Black Friday is the day all shopping fanatics anticipate all year round: all of your favorite products, discounted! But what about a few days later, when you realize half of your purchases are useless and your Black Friday was wasted? Make Black Friday 2015 your most memorable yet by investing in something truly extraordinary… The…

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5 Sleek & Smooth Thanksgiving Hair Ideas

Need a bit of inspiration for your Thanksgiving season party looks? Straight, silky, smooth hair is a look that never goes out of style, and with the Advanced iStraight system Keratin treatment you can enjoy stress-free straight locks for up to 12 weeks. But, straight hair is far from boring and can be the perfect look to…

Why Do Clients & Hair Stylists Love the iStraight Keratin?
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Why Do Clients & Hair Stylists Love the iStraight Keratin?

Simplicity, Quickness, and Effectiveness are reasons clients and hair stylists just LOVE the iStraight Keratin. Steps for the iStraight Keratin: 1: CONSULTATION & ANALYSIS The stylist will assess the hair type and condition. This is an important step for the stylist and the client to discuss the history of the hair. If the client has…

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How to Have A Frizz-Free Summer Using iStraight Keratin

iStraight Keratin – The Simple Solution for A Frizz-Free Summer One of the Strongest benefits of iStraight Keratin, when compared with competitors’ products, is that iStraight Keratin (also known as Advanced Keratin) exposes significantly less fumes during the ironing process, making hair feel very soft afterwards and damage-free. Keep in mind that iStraight Keratin is more effective and…