The Only Straight Hairstyle You Need This Labor Day
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The Only Straight Hairstyle You Need This Labor Day

ByLinda Troy

Labor Day 2015 is finally upon us, signalling the end of summer festivities and the beginning of a new working chapter for most. But don’t despair! There’s still time to treat yourself this Labor Day and rock up to parties and celebrations in style. Make your hair the centre of attention this Labor Day with…

8 Surprisingly Easy Ways to Control Hair Static, Frizz & Flyaways
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8 Surprisingly Easy Ways to Control Hair Static, Frizz & Flyaways

ByLinda Troy

Static…frizz…flyaways…it’s all too much. Imagine the scenario – your hair and makeup is perfect, you’re dressed in the hottest new outfit and you’re ready to head to that big party. But one last glance in the mirror confirms your worst fear – you have fallen victim to the hair monster that is static once again….

Reaction Treatment B3 – Advantages and Explanation
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Reaction Treatment B3 – Advantages and Explanation

ByLinda Troy

What is the Reaction Treatment B3? The Reaction Treatment B3 is used during the iSraight System straightening process as a protectant and as a conditioner rinse. Using the B3 Reaction Treatment is highly recommended during the iStraight System service for the following reasons: Innosys B3 Reaction Treatment protects highly porous areas of the hair such…

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The Important of After Care Basics

ByLinda Troy

Taking Care of Your Beautiful Straight Hair and The Important of After Care Basics Having beautiful straight hair is such a luxury, but the aftercare is imperative to maintain it. You want to take great care of what you invested in, so we have created a line of professional aftercare products made especially for our…

Why to opt for the iStraight System in your salon
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Why to opt for the iStraight System in your salon

ByLinda Troy

Why Your Salon Needs the iStraight System Today Being salon managers and hair stylists, it is always a constant worry to cater to the needs of each and every individual client that walks into the salon through the door and demands a complete transformation. How do you give them long-lasting, pleasing results, whilst limiting damage?…

All About iStraight Keratin
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All About iStraight Keratin

ByLinda Troy

Everything You Need to Know About iStraight Keratin One of the strongest benefits to iStraight Keratin, an innovative product by innosys, when compared to other Keratin products, is that iStraight Keratin  exposes significantly less fumes during the ironing process. That’s achieved by adding high-grade and natural extracts plants into the ingredients. In doing so, we are able to…

Applying the iStraight System – The Process
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Applying the iStraight System – The Process

ByLinda Troy

Find Out What Happens When Applying the iStraight System   To start, the iStraight Solution (Permanent Thermal Reconditioning & Rebonding), are cream-based permanent treatments used for easier application and to prevent the relaxer from easily dripping down to the scalp – and the solution touching the scalp is the number one reason for hair breakage in any chemical relaxing. The closest distance that the solution…

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How to Have A Frizz-Free Summer Using iStraight Keratin

ByLinda Troy

iStraight Keratin – The Simple Solution for A Frizz-Free Summer One of the Strongest benefits of iStraight Keratin, when compared with competitors’ products, is that iStraight Keratin (also known as Advanced Keratin) exposes significantly less fumes during the ironing process, making hair feel very soft afterwards and damage-free. Keep in mind that iStraight Keratin is more effective and…

Why Your Hair Salon Needs The iStraight System..
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Why Your Hair Salon Needs The iStraight System..

ByLinda Troy

Why hair salons are adding the iStraight System to their services and you should too: The Truth In-salon hair straightening treatments have dramatically increased in popularity, for a variety of reasons. Cities such as Miami, New York, Chicago, Phoenix,  Las Vegas and Los Angeles have especially embraced this revolutionary treatment of styling that leaves satisfied clients…