iStraight System

iStraight system is a professional treatment line used to achieve the BEST results and transform clients with curly, kinky, uncontrollable frizzy hair to effortless, healthy straight shiny hair. i-Straight system is used and recommended by top hair professionals in the finest salons throughout the world. i-Straight allows stylists to straighten hair and maintain desired volume. i-Straight is the safest and most effective system for hair straightening.

There are 3 different solution strengths (Max, Normal, and Mild) of iStraight for stylist choose from to straighten all hair types without damaging the hair. Its gentle formula softens and repairs the hair with its finest conditioning ingredients and without Formaldehyde.

Other names are permanent Straightening, Japanese, Straightening, Permanent straightening, Thermal Reconditioning, Magic Straight, or iStraight hair straightening. Whether the difference is in hair texture, curl type, and condition (such as highlighted, bleached, or even pre-relaxed hair types) there is a solution to meet the specific needs of each individual.

To purchase iStraight System Kit, call us:  708-586-8080

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iStraight Professional Lines

iStraight System

Is a permanent Hair Straighter, only new growth (roots) needs touch up every 6 months. Other names are: Japanese Straightening, Thermal Reconditioning, Magic Straightening Perm, or Japanese Perm.


iStraight Keratin:

Also, known as (Advanced Keratin), the quickest way to smooth hair, reduce frizziness, and restore damaged hair; works on every hair types. Lasts for 3 months.


B1/B2 (Reaction Treatment)

Anti-frizz, deep conditioning treatment to repair and restore oils and proteins that were lost from perms, bleaches, highlights, color, heat damage, UV damage, and even over-processing. Lasts for 4-6 weeks.