Professional Hair Straightening Lines

iStraight System, one of the safest and most effective systems for straightening since 1998, iStraight System is a permanent hair straightening (Thermal Reconditioning & Rebonding) system that utilizes 3 solution strengths, each tailored for different types of hair. Whether the difference is in hair texture, curl type, or condition (such as highlighted, bleached, or even pre-relaxed hair types), there is a solution to meet the specific needs of every salon’s client. 

Whether the difference is in hair texture, curl type, or condition (such as highlighted, bleached, or even pre-relaxed hair types), there is a solution to meet the specific needs of every client. iSTRAIGHT SYSTEM for STRAIGHT, SHINY, SILKY, and BEAUTIFUL HAIR. 

iStraight Keratin, a revolutionary hair smoothing system that will transform damaged, unmanageable, and frizzy hair into silky, smooth, and beautiful hair for up to 12 weeks. Simple and effective, this non-relaxing hair treatment will dramatically repair damaged cuticles with remarkable results in less than two hours. With deep conditioning ingredients and natural antioxidants gathered from fruits and botanical oils, iStraight Keratin is effective on all types of hair. Whether the hair is damaged from color, highlights, bleach, over-processed from chemical services, or from just day-to-day ironing, iStraight Keratin will repair the damage and leave the hair looking and feeling great. SMOOTH, SHINY, SILKY, BEAUTIFUL HAIR. iSTRAIGHT KERATIN.

Reaction Treatment, a multi-step, deep conditioning, frizz-taming, professional hair treatment that repairs and restores the 3 key components of the hair: Moisture, Oil, and Proteins. All 3 components are lost daily from environmental, UV, physical and even shampoo damage.

Even more so if you’ve received perms, bleaches, highlights, colors, and heat damage from curling/flat irons. Reaction Treatment is aimed to repair such hair and provide a long-lasting, deep-conditioning hair treatment. Hair will be fully enriched with proteins, amino acids, natural extracts and oils for a complete hyper-repair and restoration. Reaction Treatment can be used a week after or prior to or added on concurrently to any chemical service to protect hair and/or enhance the results. (e.g. Colors, Highlights, Perms, iStraight System, iStraight Keratin etc.)

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