iStraight System

iStraight System is a professional, permanent, hair straightening treatment line used to achieve the BEST results and transform clients with curly, kinky, uncontrollable frizzy hair to effortless healthy, silky, shiny & straight hair.

iStraight system is used and recommended by top hair professionals in the finest salons throughout the world. iStraight allows stylists to straighten hair and maintain desired volume. iStraight is the safest and most effective system for hair straightening.

There are 3 different solution strengths (Max, Normal, and Mild) of innosys iStraight for stylist choose from to straighten all hair types without damaging the hair. Its gentle formula softens and repairs the hair with its finest conditioning ingredients and without Formaldehyde.

Other names are Permanent Straightening, Japanese, Permanent Straightening, Thermal Straightening & Reconditioning, Magic Straight, or iStraight hair straightening.

Whether the difference is in hair texture, curl type, and condition (such as highlighted, bleached, damaged, or even pre-relaxed hair types) there is a solution to meet the specific needs of each individual.

Other Professional Treatments are iStraight Keratin, Reaction Treatment and the SOS Silk Smoothing.

For more info on any innosys professional, in-salon, straightening product lines, or post-care products contact us:  708-586-8080

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innosys Straightening Professional Lines

iStraight System

iStraight System is a Permanent Hair Straighter, only new growth (roots) needs touch up every 6+ months.


iStraight Keratin

iStraight Keratin (aka Advanced Keratin), the quickest way to smooth hair, reduce frizziness, and restore damaged hair; works on every hair types. Lasts for up to 3 months.


Reaction Treatment

Reaction Treatment (B1/B2) is a deep conditioning, anti-frizz treatment to repair and restore oils and proteins that were lost from perms, bleaches, highlights, color, heat damage, UV damage, and even over-processing. Lasts for 4-6 weeks.


SOS Silk Smoothing

Silk Organic Smoothing (SOS) treatment is for removing Frizz, restoring hair health, designed from the ground up for extra damaged hair or as an alternative to the iStraight keratin or other Brazilian keratin therapy treatments out there. SOS is formaldehyde-free and lasts in 5-6 months.

Contact us to purchase innosys beauty care product lines and for support questions.