Permanent Thermal/Japanese Hair Straightening Frequently Asked Questions (FAQs)
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Permanent Thermal/Japanese Hair Straightening Frequently Asked Questions (FAQs)

Permanent Thermal (Japanese) Straightening Frequently Asked Questions (FAQs)  Q: What is iStraight system (Permanent/Japanese Hair Straightening)? A: iStraight system Hair Straightening is an innovative technique started 20 years ago in Japan to make frizzy, curly or wavy hair straight while preserving the hair’s health. Japanese Hair Straightening typically will improve the hair’s feel, softness and shine while making…

The Best Thing You Will Buy this Black Friday
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The Best Thing You Will Buy this Black Friday

Black Friday is the day all shopping fanatics anticipate all year round: all of your favorite products, discounted! But what about a few days later, when you realize half of your purchases are useless and your Black Friday was wasted? Make Black Friday 2015 your most memorable yet by investing in something truly extraordinary… The…

What is Japanese Thermal Hair Straightening?
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What is Japanese Thermal Hair Straightening?

Japanese Thermal Hair Straightening: The Basics Japanese thermal hair straightening can go by many names: thermal reconditioning, permanent hair straightening and Magic straightening, to name a few. It is the process by which the iStraight system is based upon, whereby hair is permanently straightened and remains so until new growth occurs at the roots. The…

Applying the iStraight System – The Process
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Applying the iStraight System – The Process

Find Out What Happens When Applying the iStraight System   To start, the iStraight Solution (Permanent Thermal Reconditioning & Rebonding), are cream-based permanent treatments used for easier application and to prevent the relaxer from easily dripping down to the scalp – and the solution touching the scalp is the number one reason for hair breakage in any chemical relaxing. The closest distance that the solution…

Thermal Reconditioning Straightening Kit
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Thermal Reconditioning Straightening Kit

Thermal Reconditioning Straightening Kit There are very few things that are always in fashion, and glossy, long, straight hair is one of them. Throughout history, women have liked straight hair because it makes them look slimmer, more stylish and more polished. Their hair looks more shiny, healthy and smooth. And, of course, sleek hair is…

The Answer for Healthy, Permanent Hair Straightening – The iStraight System
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The Answer for Healthy, Permanent Hair Straightening – The iStraight System

i-Straight System for Healthy-Permanent Hair Straightening Everyone wants gorgeous, sleek-looking hair all the time, but the reality is simply that it is both expensive and time-consuming as a do-it-yourself beauty regime. Straightening hair with a flat iron often fries the ends of hair follicles, damaging tips and decreasing shine. The process of daily hair straightening…

Post-care Products for the iStraight System
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Post-care Products for the iStraight System

Post-care for iStraight System  After you have gotten your iStraight treatment, you may be wondering how to ensure the flawless results last as long as possible. But don’t worry – we have got you covered, with our comprehensive guide of post-treatment products to help maintain the results of your treatment for as long as possible….

Discover our Exclusive New Hydrating, All-Natural Post-care Shampoo & Conditioner for iStraight System
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Discover our Exclusive New Hydrating, All-Natural Post-care Shampoo & Conditioner for iStraight System

Innosys Hydration Nature Shampoo & Conditioner – New Post-care for iStraight System As if your hair didn’t already have enough to thank the iStraight system for, we have now launched a brand NEW post-care Hydration Nature Shampoo and Hydration Nature Conditioner by innosys for the i-Straight System (AKA the  one and only Thermal Reconditioning & Permanent Japanese Straightening System). This is…

What is Japanese Thermal Hair Straightening?
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What is Japanese Thermal Hair Straightening?

Japanese Thermal Hair Straightening: The Basics Japanese thermal hair straightening can go by many names: thermal reconditioning, permanent hair straightening and Magic straightening, to name a few. It is the process by which the iStraight system is based upon, whereby hair is permanently straightened and remains so until new growth occurs at the roots. The…