Reaction Treatment

Reaction Treatment (B1 & B2) Replenish the oils and proteins that the hair has lost from perms, bleaches, highlights, colors, heat damage, environmental and UV damage and even over-processing. REPAIR DAMAGED HAIR! 

WHY Reaction Treatment?
Do your clients desire soft, moisturized, detangled, manageable, shiny, silky, and beautiful hair? Is the hair so damaged, that a perm or color service might compromise the integrity of the hair?

What’s the best way to prolong that smooth sheen on hair that has received permanent straightening and/or Brazilian keratin services?
Reaction Treatment is your answer! 

SIMPLE AND EASY! Revitalize, moisturize, and restore vital nutrients to hair in just 45 minutes.

ZERO FORMALDEHYDE AND CURL-FRIENDLY! Reaction Treatment is not a “smoothing” or keratin treatment, thus it’s completely formaldehyde-free. It will not alter curls and the results can last 3 to 6 weeks (depending on method).  See the demo video on the Reaction Treatment (B1 – B2)

To purchase the Reaction Treatment (B1 B2), click here

Straight Hair, Inc
Chicago, USA (midwest distributor).


  1. Gna Oster says:

    Can you recommend reputable salons on Long Island, NY or NYC that uses the istraight system?

  2. Support says:

    Hello Gna,
    Your best bet is to Google or Yelp local salons near you, then call them for a phone/video or in-person consultation, then go from there. Thank you. 😘

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Japanese Straightening & Keratin Smoothing Treatments.