Video Demos

iStraight System Video Tutorials for Hair Stylists

iStraight System (Max) Demo

Permanent hair straightening is for virgin, resistant, stubborn healthy hair. innosys iStraight System tutorial using the iStraight Max treatment.

iStraight System (Normal) Demo

Permanent hair straightening for colored, tinted (fine or dry), or chemically processed hair using inosys iStraight NORMAL treatment.


iKeratin – the original advanced keratin (aka, iStraight Keratin) is a revolutionary hair smoothing system that will transform damaged, unmanageable frizzy hair into silky smooth beautiful hair for up to 12 weeks.

Reaction Treatment Demo

innosys Reaction Treatment is a Deep-conditioning and Repair for stressed hair. A simple two-part conditioning system that gives hair a natural shine and brilliance while eliminating tangles, dryness. Lasts for 4-6 weeks.

Watch step-by-step video tutorial demos – designed for hair stylists and salon owners/managers to showcase how to perform the iStraight System, iKeratin (iStraight Keratin), and Reaction Treatment – professional product line treatments.

Stylists: for more info, please refer and adhere to Technical Manuals.
Salon clients (guests), here is what to expect from the iStraight System Service Steps.
Japanese Straightening & Keratin Smoothing Treatments.