FAQ – Reaction Treatment

A: Reaction Treatment is a multi-step, deep conditioning, frizz-taming, professional hair treatment that repairs and restores the 3 key components of the hair: Moisture, Oil, and Proteins. All 3 components are lost daily from environmental, UV, physical and even shampoo damage. Even more so if you’ve received perms, bleaches, highlights, colors, and heat damage from curling/flat irons. Reaction Treatment is aimed to repair such hair and provide a long-lasting, deep-conditioning hair treatment. Hair will be fully enriched with proteins, amino acids, natural extracts and oils for a complete hyper-repair and restoration. Reaction Treatment can be used a week after or prior to or added on concurrently to any chemical service to protect hair and/or enhance the results. (e.g. Colors, Highlights, Perms, iStraight System, iStraight Keratin etc.)

A: No. Reaction Treatment is completely formaldehyde-free and will not alter curls.

A: Reaction Treatment can typically last from 3 to 6 weeks depending on the condition of the hair.

A: Reaction Treatment can be used on all hair types but may be most beneficial to clients who have damaged hair or have had previous chemical services. Perfect for frizz-prone hair types. Helps control frizz and static for easier manageability.

A: It’s a simple system that any professional can complete in just 45 minutes.

A: Yes. Reaction Treatment can be done over any Brazilian keratin treatment and/or permanent straightening.

A: Use of after-care products is recommended following the Reaction Treatment service with Hydration Nature Shampoo, Hydration Nature Conditioner, Reaction Treatment B3 (retail size), and Pure Essence Oil. These specially formulated after-care products provide intensive moisture, essential oils and natural extracts to prolong the effects of the Reaction Treatment.


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Japanese Straightening & Keratin Smoothing Treatments.