Cysteine Keratin & Diamond Keratin
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Cysteine Keratin & Diamond Keratin

ByLinda Troy

Two New & Exciting Keratin were added to the Professional Innosys iStraight Keratin Lines in 2016: Cysteine Keratin (zero formaldehyde). Diamond Keratin – Innosys Strongest Formula (equivalent to Brazilian Keratin). iStraight Keratin Steps 1: CONSULTATION & ANALYSIS The stylist will assess the hair type and condition. This is an important step for the stylist and the client to…

Why Your Hair Salon Needs The iStraight System..
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Why Your Hair Salon Needs The iStraight System..

ByLinda Troy

Why hair salons are adding the iStraight System to their services and you should too: The Truth In-salon hair straightening treatments have dramatically increased in popularity, for a variety of reasons. Cities such as Miami, New York, Chicago, Phoenix,  Las Vegas and Los Angeles have especially embraced this revolutionary treatment of styling that leaves satisfied clients…

Thermal Reconditioning Straightening Kit
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Thermal Reconditioning Straightening Kit

ByLinda Troy

Thermal Reconditioning Straightening Kit There are very few things that are always in fashion, and glossy, long, straight hair is one of them. Throughout history, women have liked straight hair because it makes them look slimmer, more stylish and more polished. Their hair looks more shiny, healthy and smooth. And, of course, sleek hair is…

The Answer for Healthy, Permanent Hair Straightening – The iStraight System
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The Answer for Healthy, Permanent Hair Straightening – The iStraight System

ByLinda Troy

i-Straight System for Healthy-Permanent Hair Straightening Everyone wants gorgeous, sleek-looking hair all the time, but the reality is simply that it is both expensive and time-consuming as a do-it-yourself beauty regime. Straightening hair with a flat iron often fries the ends of hair follicles, damaging tips and decreasing shine. The process of daily hair straightening…