Why Chemically Straightening & Smoothing Your Clients Hair Matters?
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Why Chemically Straightening & Smoothing Your Clients Hair Matters?

For those clients of yours that are considering such processes as permanent chemical straightening, temporary chemical straightening, or smoothing their hair here are several good reasons as to why this is such a life-changing service. And this applies to men as well as women, depending on their haircut. The products used are as follows: Permanent…

B3 Hair Treatment
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B3 Hair Treatment

B3 Hair Treatment (aka, B3 Reaction) – retail – 7.4 oz. is available to buy at discounted prices for existing salon clients. Stock up on the B3 Hair Treatments and send your clients home with them. Web promo special, shop now and buy B3 (retail) for your clients at a discounted price, while supplies last. Reaction Treatment B3, by…

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Taking Care of Your Beautiful Straight Hair

Having beautiful straight hair is such a luxury, but the aftercare is imperative to maintain it. You want to take great care of what you invested in, so we have created a line of professional aftercare products made especially for our iStraight hair straightening treatments that you are going to love. Taking good care of…

iStraight Keratin Frequently Asked Questions
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iStraight Keratin Frequently Asked Questions

iStraight Keratin Frequently Asked Questions Q: What is iStraight Keratin? A: iStraight Keratin is an advanced keratin treatment (professional salon service) that reduces curls, smooths out waves, and helps eliminate frizz. Because it is a treatment, iStraight Keratin is safe to use on all types of hair and actually more effective on hair that has color, highlights, bleach, and…

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iStraight Keratin Steps

iStraight Keratin Steps What to expect when you receive the iStraight Keratin Smoothing Treatment? Shampoo with innosys Clarifying Shampoo 2 to 3 times and rinse thoroughly. Option: For straighter results against strong curls and resistant hair types, innosys Power Boost can be used as a cuticle opener before applying iStraight Keratin. Simply spray innosys Power Boost…