Reaction Treatment b1, b2

Reaction Treatment

Reaction Treatment (B1 & B2) Replenish the oils and proteins that the hair has lost from perms, bleaches, highlights, colors, heat damage, environmental and UV damage and even over-processing. REPAIR DAMAGED HAIR! 

WHY Reaction Treatment?
Do your clients desire soft, moisturized, detangled, manageable, shiny, silky, and beautiful hair? Is the hair so damaged, that a perm or color service might compromise the integrity of the hair?

What’s the best way to prolong that smooth sheen on hair that has received permanent straightening and/or Brazilian keratin services?
Reaction Treatment is your answer! 

SIMPLE AND EASY! Revitalize, moisturize, and restore vital nutrients to hair in just 45 minutes.

ZERO FORMALDEHYDE AND CURL-FRIENDLY! Reaction Treatment is not a “smoothing” or keratin treatment, thus it’s completely formaldehyde-free. It will not alter curls and the results can last 3 to 6 weeks (depending on method).  See the demo video on the Reaction Treatment (B1 – B2)

To purchase the Reaction Treatment (B1 B2), click here

Straight Hair, Inc
Chicago, USA (midwest distributor).

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  1. Can you recommend reputable salons on Long Island, NY or NYC that uses the istraight system?

  2. Hello Gna,
    Your best bet is to Google or Yelp local salons near you, then call them for a phone/video or in-person consultation, then go from there. Thank you. 😘

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