iStraight System, one of the safest and most effective systems for straightening since 1998, iStraight System is a permanent hair straightening (Thermal Reconditioning & Rebonding) system that…

iKeratin (aka iStraight Keratin), a revolutionary hair smoothing system that will transform damaged, unmanageable, and frizzy hair into silky, smooth, and beautiful hair for up to 12 weeks. Simple and effective…

Reaction Treatment, a multi-step, deep conditioning, frizz-taming, professional hair treatment that repairs and restores the 3 key components of the hair: Moisture, Oil, and Proteins. All 3 components…